Betty S Young
Branding clients on their strengths to distinguish them from their competitors; bringing segments of an industry together to collaborate and synergistically increase impact; possessing vision and determination to launch startup organizations, tradeshows, products and publications keep Publisher Betty Young always thinking of tomorrow’s strategy.
Mentored in masonry by industry giants Dan Zechmeister and Chuck Ostrander, Young absorbed specifics of technology, engineering and construction practices allowing her to read between the lines, extracting intrinsic benefits of masonry to use in branding the industry and its players. Young has honed these skills from the inception of the Story Pole, publication of the Masonry Institute of Michigan, as a full-color magazine 10 years ago to the creation of MasonryEdge, publication of the Masonry Advisory Council, five years ago, to the 2009 merger of the two association publications into a true business to business magazine educating all segments of the built environment about masonry’s true quality, beauty, great value, unlimited palette and genuine people. Her ability to build relationships has resulted in an advertising and marketing career spanning 30 years. Young has sold millions of dollars of advertising and created many a strategic campaign in a variety of industries. This e-mail address is being protected from spambots. You need JavaScript enabled to view it. | 313.886.4210